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This website thekingsjewelers.com has the following on the homepage, "We welcome Stephens Fine Jewelry and R." Our analyzers viewed that the webpage also said " Brooks Fine Jewelry clients and hope you feel at home with us." The Website also said " As respected, innovative industry leaders, we take pride in our dedication to integrity, quality, value and personal service. Our profound commitment challenges us in our pursuit of excellence in each aspect of jewelry service. Using experience and technology, we give our clients assurance of complete, accurate information. We fulfill dreams and aspirations with our unique variety of fine jewelry." The website's header had Diamonds as the most important search term. It is followed by Watches, Rings, and Colored Gemstones which isn't as highly ranked as Diamonds. The next words they used was Custom Designed Jewelry. Fine Jewelry was included but might not be viewed by search parsers.